When you hear the name Enterprise, you probably think of airport shuttles, weekend road trips, or that iconic “We’ll pick you up” slogan. And you wouldn’t be wrong—Enterprise Rent-A-Car has been a household name for decades.
But for businesses looking to scale, streamline operations, and solve complex transportation challenges, Enterprise offers something far more strategic than just a rental counter. Behind the consumer-facing brand lies a comprehensive mobility solutions provider that’s been quietly helping companies of all sizes manage their fleets, reduce costs, and focus on what they do best.
If you’re a business owner, fleet manager, or operations executive, it’s time to look at enterprise.com through a new lens.
More Than Just Car Rentals
Enterprise started with a simple philosophy: take care of customers and employees first, and everything else will follow . That philosophy, established by founder Jack Taylor in 1957, still drives the company today. But what began with seven cars in St. Louis has evolved into a global mobility powerhouse.
Today, Enterprise operates over 10,000 locations across more than 100 countries and territories, with a fleet of approximately 2 million vehicles . But here’s what many business leaders don’t realize: Enterprise isn’t just in the business of renting cars. It’s in the business of solving transportation problems.
The company’s portfolio includes:
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Business Rental Program: A frictionless travel solution for employees, backed by a vast network of neighborhood and airport locations .
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Enterprise Truck Rental: From cargo vans to medium-duty trucks with telematics capability, available at more than 480 locations across North America .
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Enterprise Fleet Management: Comprehensive management of vehicle acquisition, maintenance, fuel, and resale for businesses with small to medium-sized fleets .
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Enterprise CarShare: Dedicated vehicles parked right at the workplace, available 24/7 for employees .
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Commute with Enterprise: A commuter benefit program that helps employees share rides, reduce carbon emissions, and save money .
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Enterprise Car Sales Commercial Program: Customized solutions for businesses needing to purchase multiple quality used vehicles .
The Secret to Enterprise’s Success: A Culture of Service
So what makes Enterprise different from other fleet management or rental companies? According to the company’s leadership, it comes down to one thing: relationships.
“Enterprise was founded on the guiding principle of taking care of our customers. And that still sits at the core of what we do within our business relationships today,” says Mike Guadagnoli, vice president of global strategic sales at Enterprise .
When a business opens a corporate account with Enterprise, they don’t just get access to vehicles. They get a dedicated local account manager who serves as a single point of contact—someone who takes the time to understand the business, its unique challenges, and its long-term goals .
This consultative approach means that account managers don’t just process transactions; they become strategic partners. They attend daily briefings, deliver quarterly reports, and proactively identify opportunities to optimize transportation spend. As Brice Adamson, president of Enterprise Fleet Management, puts it: “Our teams work very hard to understand exactly what our business clients need, what they’re going through, and where they’re headed as a company, and then we’re able to identify solutions to help them get there” .
A Legacy of Trust and Stability
In an era where businesses are increasingly wary of vendor reliability, Enterprise offers something rare: financial stability. It is the only car rental company with an investment-grade bond rating, a testament to its prudent management and long-term perspective . For business customers, that means confidence that Enterprise will be there to meet their transportation needs not just today, but well into the future.
The company remains privately held by the Taylor family, with three generations providing steady leadership. Jack Taylor’s son, Andrew, is executive chairman and a 50-year industry veteran who has been inducted into the U.S. Travel Hall of Leaders. His daughter, Chrissy Taylor, serves as president and CEO, bringing more than two decades of experience to the role .
Real-World Impact: The Groundworks Story
To understand how Enterprise delivers value, consider the story of Groundworks®, a residential foundation and water management solutions company. When Groundworks launched in 2016, they had 170 vehicles. Within five years, that number grew to 1,700—and they were covering several million miles annually across 17 nationwide locations .
According to Matt Malone, founder and CEO of Groundworks, transportation solutions are “100% essential” to the company’s success. “We can’t operate without a rolling fleet,” he says. “Nothing in our business gets done without that consumer interaction—and the way we get there is by leveraging the fleet that we have with Enterprise. Without that fleet, and without our rolling stock of trucks, there really is no business” .
Enterprise doesn’t just provide the vehicles. They manage maintenance records, federal transportation regulations, vehicle recalls, fuel programs, and data analytics. They work with Groundworks to forecast acquisition and procurement needs for upcoming quarters. “We depend on Enterprise,” Malone says, “and we view them as a true business partner” .
The Loyalty Connection: Why Businesses Stay
There’s a reason businesses stick with Enterprise year after year. In fact, the company’s approach to customer loyalty has been studied and celebrated by experts. Harvard Business Review research highlighted Enterprise’s unique method of measuring customer loyalty: asking a single question—“How likely are you to recommend us to a friend or colleague?”—and focusing intensely on customers who give the highest rating .
This focus on creating enthusiastic, loyal customers isn’t just good for business—it’s a competitive advantage. Loyal customers don’t just return; they become advocates who bring others with them. In the B2B context, that translates to long-term partnerships built on trust, reliability, and proven results .
Looking Ahead: EVs and the Future of Mobility
As the transportation landscape evolves, Enterprise is positioning itself as a thought leader. The company is taking a thoughtful approach to fleet electrification, working with industry partners and stakeholders to drive the long-term viability of electric vehicles .
In California, Enterprise is working closely with the state government to support its aggressive EV adoption goals. As the only contract provider for the state’s rental car services—covering cities, counties, public school systems, and local jurisdictions—Enterprise has purchased a significant number of EVs to help meet those targets .
“Our clients look to us for direction and for advice, not only about how to manage transportation for their day-to-day business, but also about what’s coming next,” says Mary Mahoney, vice president of the Global Replacement and Leisure Division. “We’re having discussions today about electrification of fleets and autonomous technology. Our customers depend on our automotive experience to help them understand how these things will impact their business” .
Is Enterprise Right for Your Business?
Whether you’re a small business with a handful of service vehicles or a large enterprise managing a complex national fleet, Enterprise offers solutions that scale with you. The company’s combination of personalized service, financial stability, and comprehensive mobility options makes it a compelling partner for organizations looking to streamline transportation and focus on core operations.
The best way to explore what Enterprise can do for your business is to start a conversation. Visit enterprise.com to learn more about the Business Rental Program, connect with a local account manager, or request a consultation.
After all, when transportation runs smoothly, your business can too.
Disclaimer: This article is for informational purposes only. Services and availability may vary by location. Contact Enterprise directly for specific business solutions.
